The premium
The reported average premium for branded residences over comparable non-branded stock is 33 per cent globally, with urban and resort schemes behaving differently.
Where it varies
Location, design quality, brand credibility and the operating promise decide whether a particular scheme earns the premium or simply pays for it.
Our read
Underwrite the premium against local comparables before it is capitalised into the land price. If the brand cannot cover its fees, standards and service charge, the scheme may be worth more unbranded.
Published for information only. This is not an offer, valuation or investment advice.